Foundation Course in Marketing Management

: LKR 31,000

: LKR 2,585

Quick Loan
Field : Business Management
Provider : NIBM
Granting Institute : NIBM
Mode of Study: Full time in Sri Lanka
Duration : 2 1/2 Months

Available Intakes

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Overview

Category

  • Foundation Courses

Duration

  • 10 Weeks

Commencement

  • 2019-05-22

Syllabus / Content

  1. Role of Marketing Management

  2. Marketing Environment & Marketing Information System

  3. Introduction to buyer behavior

  4. Segmentation, Targeting & positioning for Competitive Advantage

  5. Designing and Managing Products and services

  6. Developing Pricing Strategies and Programs

  7. Designing and Managing value networks and channels

  8. Designing and Managing Marketing Communication

  9. Fundamentals of Marketing Planning

  10. New trends in Marketing

  11. Careers in Marketing

Entry Requirements

  • School Leavers Students awaiting University Job Seekers

Lectures & Practicals

  • 0900 h - 1300 h (Weekend)

 

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